Tuesday, March 31, 2015

4 Ways to Grow Your Real Estate Franchise's Client Base

4 Ways to Grow Your Real Estate Franchise's Client Base by Jonah Engler

Sale of properties and houses in the modern age has been widely embraced recently by many. For it to remain relevant and flourish in the market; it has to adequately meet the interests of the clients which could be done by improving on the following;


In the growth of any business, it is of great importance to keep in contact with your potential and existing customers. This would be done by creating a forum where you are able to engage your client directly in the business. With advanced technology, social media has contributed greatly in successful business and thus has become the best way to keep in contact with your customers. Therefore, make sure your share your website, email and social media platforms like Facebook, Twitter with your clients.

To attract customers, you have to keep updating your website and sharing on any new products and services available through emails.This will affirm them that they are of great value and you appreciate their partnership.

Good Relationship

A healthy relationship is key in any business especially with the existing customers where you have to seek ways of retaining them. Give quality customer support and service treating each customer with respect and offering quick response to their requests making sure your services are easily accessible with fewer constraints.

It is given that a customer who feels contented with how you treat them and your response to them, they will be more than willing to refer others to you thus opening more opportunities for your business and attracting more customers. As a way of appreciation, you could offer rewards or discounts to those customers who refer others acting as a motivation for them to attract more.

Quality Research

In any business, research is one component that can never be abandoned. This is because you have to constantly keep finding out how the market is fairing and what your customers expect from you. Understand your target customers very well and get to know what their interests are and what you could do to convince the kind of satisfaction they could get from your product. If you are venturing into a new market, try identifying the key players in the market and have good connections with them where they could even advice on the best PR companies that will help in advertising.


In the world of business especially with the real estate nowadays, you really have to get ideas on how to make sure your business is outstanding where clients feel being part of you is worth their resources, energy and time. For instance getting the services of an expert real estate to help in litigation and repossession of property in case of ownership dispute will help build trust between your clients.

Jonah Engler is a successful entrepreneur, investor, franchise owner and coffee lover who hails from New York City.  

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