Thursday, April 16, 2015
5 Phrases to Avoid In Your Next Sales Pitch
The whole point of a sales pitch is for the company to not only attract potential customers or clients, but also get them to do business with you. Leads are important but sales and conversions are too. However, there are certain phrases that are used in sales pitches which only turn others off and make your efforts completely ineffective. Check out 5 phrases to avoid in your next sales pitch below:
What will it take to earn your business?
Sales pitches are meant to tell the potential client or customer exactly why they need you and the services you're offering. When this kind of question is asked, it shows a lack of professionalism. The sales pitch shouldn't be asking what we can do to get you on board, but instead showing you exactly how you're going to benefit by connecting with us.
Is price the only thing holding you back?
There are a lot of aspects that go into committing to a business, product or service. That's why when you assume in your sales pitch that price is what's holding your customer or client back from making a deal, you can be completely mistaken. This is only going to insult the intelligence of the individual and show that you lack in your sales ability.
At this price, we’ll be sold out by the end of the day.
With a sales pitch like this, you will come across very pushy to the client or customer. You don't want them to feel like they are being pressured into making a deal with you. When that's the case, the customer will want to turn their business elsewhere. Plus, there will always be new shipments made so this scare tactic is ineffective anyways.
Don’t you want to save money?
Customers and clients do not want to feel like their time is being wasted. When you ask simple questions like this that obviously elicit a yes answer, these individuals will feel like their intelligence is being tested. Instead of stating the obvious, use your time wisely by demonstrating all the good you can do for them.
I don’t think we’ll be offering this incentive next week.
Businesses are always coming up with new incentives to bring in sales. That's why you can't make a customer or client believe that if they don't make moves now, they won't ever get the chance again. These individuals are more knowledgeable than you're giving them credit for.
Jonah Engler is a successful entrepreneur, investor, franchise owner and coffee lover who hails from New York City.