Monday, April 13, 2015

5 Tips for the First Time Business Owner

5 Tips for the First Time Business Owner by Jonah Engler

There's nothing quite as personally fulfilling or professionally rewarding as starting one's own business. If you have an entrepreneurial spirit and are currently developing your first business, it's important to note that attaining a profound level of success is more than possible. However, it's critically important that you adopt a strategic approach to your business-building efforts in order to see the results you want. To be sure that you get off to a great start, make sure that you're implementing the five company optimization strategies outlined below:
1. Focus

One of the greatest characteristics of entrepreneurs is their ability to conceptualize a great idea and subsequently bring it to fruition. However, to have success in a new business venture, it's critically important that you devote the necessary time and attention to nurturing that project in order to entail optimal, sustained growth. For this reason, entrepreneurs need to master the art of focusing in on a single project to ensure that it becomes a profound success. This is one of the foundational principles of entrepreneurship.

2. Do Not Expect Monetary Assistance.

Although it's always wonderful when friends, family members, or business partners offer monetary assistance with your startups, don't expect it. Even the people who love you the most will likely doubt your ability to make your small business a big-time success. With this idea in mind, be sure that you have your own steady stream of revenue coming in to ensure that you can devote the time and attention necessary to keeping your new company in a state of forward progress.

3. Optimize Your Marketing Campaign.

Marketing is important for businesses at any stage of their existence, but it can really be the make-or-break factor for a first time business owner. When you are consistent and strategic in advertising your goods and services to prospective clients during the incipient stages of your business-building process, you can develop the steady stream of revenue and word-of-mouth advertising necessary to keep your company afloat. Keep in mind that doing marketing research to learn about your target audience can be the key to saving on advertising costs and effectively reaching the individuals who are most likely to purchase your goods and services.

4. Get Healthy.

Oftentimes, new business owners neglect their health because they want to devote all of their energy to making their companies successful. This is not a prudent strategic plan. If you are not living in a state of optimal mental and physical health, your ability to pour energy into your start up will be severely limited. With this reality in mind, make sure that you are exercising regularly and eating a well-balanced diet to ensure that you can really give your new business your best shot.

5. Read, Read, Read.

Leaders are readers. It's that simple. If you're leading your own business, you need to be very knowledgeable about your industry. Moreover, you need to be constantly attaining new knowledge so that you can become a thought leader in your chosen line of work. Once this process happens, your company will likely begin to gain the level of prestige and visibility necessary to build your brand in a powerful way. With all this in mind, make sure that you're in the habit of consistently reading material that pertains to your field of work.


First time business owners who want to make their companies a profound success should know that adopting a strategic approach to the entire endeavor can help you optimize your results. To get started, be sure that you review the short outline provided above and begin implementing the strategies found there immediately. Good luck!

Jonah Engler is a successful entrepreneur, investor, franchise owner and coffee lover who hails from New York City.

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