Being a successful entrepreneur is attainable with perseverance and insight. Becoming a business guru is also doable, although it requires a little more effort. Browse the pages of business journals like Forbes or Money, and you can quickly discover the secret to becoming famous in your niche. Your main goal is to share what you have done to become successful. That means you need to promote yourself as much as your product or services. The public, after all, is interested in the brains behind the business. Here are a few tips for establishing a positive professional reputation.
Start a blog.
A blog is probably the easiest way to introduce yourself to the public. Your company website can host a blog, or you can start a personal one at free hosting sites like Wordpress. If you have a social media account at professional websites like Linked In, you can also post commentary there. The goal is to reveal the keys to your success through a series of short, informal themed posts. Over time you may build a following of regular readers and earn renown as a knowledgeable expert in your field.
Give a presentation.
Offer to give a talk about any aspect of your company to local business groups or high schools and colleges. Pass out business cards or fliers with your company information and contact details. As the community begins to attach your image to your product, you will become a local celebrity of sorts and receive more word-of-mouth invitations as a speaker.
Write articles for trade journals or business magazines about your approach to doing business. Explain how you started and where you plan to go from here. Share valuable experience with readers who can learn from your example and who will admire your achievements thus far.
Publish a book.
This is easier than it sounds. If you do not want to work with a commercial business publisher or go through the traditional publishing route that can take more than year, self-publish your book to maintain control and retain more of the profits. You can usually have a self-published book in print and ready to sell within a month or two. Take your book when you give talks. A well-designed book with genuinely helpful information automatically confers status to authors.
Sell yourself as much as your products to possibly become a local legend!
Jonah Engler is an entrepreneur who hails from NYC.