Wednesday, December 30, 2015

Hilton Drops Porn

 Hotel Hilton drops Porn by Jonah Engler
According to multiple media reports, Hilton Hotels made an announcement some are cheering and others are calling a “stunning decision.”, Hilton Worldwide will be phasing out video on demand adult entertainment in their hotels that currently offer the service. Hilton owns over 4,300 properties and were careful to note that most of them have not been offering these services. But those that do will stop doing so.

Jonah Engler - Hilton Drops Porn Infographic

Hilton said that after careful review of their brand, company philosophy, and other factors they made the decision to start pulling the service. They were careful to note, however, that visitors will still have access to Wi-Fi where they will be free to choose whatever they want.

Some reports are that Hilton has been a recent target of a loose conglomeration of Christian groups in an email campaign requesting Hilton remove the service. They may have been receiving up to 1,000 emails a week for the last couple of years. Email addresses of decisions makers were provided by the National Center of Sexual Exploitation (NCSE) with requests to let Hilton know how they felt. It’s a show of just what an effective grassroots movement can accomplish.

There are many organizations in favor of the decision, and other hotel chains have also made similar changes in recent years. The NCSE says they have a “dirty dozen” list of organizations they feel should make changes in their policies, so they no longer support sexual exploitation of adults and minors. NCSE has now asked its supporters to make their way back to the Hilton as guests and to send thank you emails as well.

Hilton is using it as a PR move. NCSE is likewise declaring a victory in their public relations work. But is it really “public relations” when you do so to keep a specific group happy? We say yes it is – public relations is all about getting the right message out to people who want to hear it. And there is a long-standing tradition in the U.S. and other places around the world of not doing business with a company who you feel is out-of-line with the standards you feel they should follow. Sometimes it works incredibly well. In fact, in this age of social media – this sort of social activism is amplified because it can be so easy for likeminded people to participate.

No matter which side you believe is right on almost any issue, you’ll find a group to stand tall with you and one that is willing to post against your opinion as well. It’s all public, it’s all social media, it’s all about making changes in the world, for better or worse.

Jonah Engler is an entrepreneur who hails from New York City.

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