Tuesday, February 2, 2016

Growing A Startup In The Current Digital Age

Jonah Engler presents Growing a Startup

Growing a startup in the digital age requires careful planning and precise timing. However, if you’re a young entrepreneur, you can simplify the process by using social media in a highly efficient way.

Develop a Posting Schedule

If you make posts regularly on Facebook and Twitter, you’ll develop brand awareness very quickly. Since spamming isn‘t allowed, you must create a schedule so that you won’t send out too many messages within a month. According to the Buffer App, a typical entrepreneur should post about five messages a day on each social media platform.

Focus on the Customer

When big businesses use Twitter and other sites mainly for marketing purposes, they usually fail because their followers unsubscribe fairly quickly. This is why you must give your fans content that’s interesting and unique. Once your followers trust you, slowly mix in your promotional material about twice a month.

Reach Out to Your Followers

You shouldn’t ignore any complaints that are posted on your pages. Social confrontation is a wise strategy because it gives you a chance to highlight your customer service abilities.

Invest in Small Platforms

On social media sites, you’ll find plenty of marketing opportunities that offer unique benefits to different industries. If you experiment, you can figure out which service provides the best ROI.

Facebook’s marketing tool has pay-to-play functions. To monitor the analytics, you’ll have to make a small investment.

Twitter offers a sponsored tweeting service that’s ideal for marketers. When a paid tweet is sent out, the results are more efficient since the message reaches more followers and other Twitter users.

Linkedin is probably the best tool for a young entrepreneur because the company’s marketing suite is free for one month. If you need leads and contacts, you may want to use the Sales Navigator for 30 days. While the tool is in use, it gathers the data seamlessly.

Additional Considerations

Although social media is effective, you won’t get any results if your messages aren’t clear and focused. To succeed, you’ll have to develop multiple selling propositions by carefully studying your industry. Each time you make a marketing post, your product’s benefits must be the focal point.

The overall goal is to send visitors to your company’s website, so you must optimize your pages strategically in order to encourage sales. For example, if you place an e-mail capture form on various pages, you’ll slowly begin a build a list of loyal customers and potential prospects.

Jonah Engler is a financial expert from NYC.

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